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Band-Aid: Stick With It
Project type
Multimedia
Date
May 2025
Location
Savannah, GA
“Stick With It” campaign concept celebrates perseverance and taps into the idea that grown-ups fall just as hard as kids do. It’s about resilience, stubbornness, and, of course, that Band-Aids are sticky.
Concept & Copy: Olivia Esposito
Art Direction: Anannyaa Shetty
Videography: Kristen Miller, Evelyn Holland
Photography: Mia Scialdone
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