Wake It Up Heinz

Tasked with making Heinz Jalapeno Ketchup synonymous with breakfast food, our team extended the Film department's initial spot, "Wake It Up," into a bold multi-platform campaign. From OOH so hot it burned through the billboards, to a stunt delivery of our proprietary morning paper, "The Breakfast Timez," to a spicy social challenge intended to raise money for those in need of a balanced breakfast. The result: our hot off the press campaign, and a 2025 SCADDY award winner in the social-first category.